MAM
PRP secures PR mandate for Texmaco Rail & Engineering Limited
Mumbai: PR Professionals (PRP), has been awarded the public relations mandate for Texmaco Rail & Engineering Limited. This strategic collaboration aims to enhance Texmaco’s brand visibility, corporate communications, and stakeholder engagement both nationally and globally.
Texmaco Rail & Engineering Limited, a listed entity of the Adventz Group, is a key player in India’s railway and infrastructure sector. The company operates across three primary business segments freight cars, infra rail & green energy, and infra electrical. With manufacturing facilities in West Bengal, Gujarat, and Chhattisgarh, Texmaco specialises in rolling stock, locomotive components, hydro-mechanical equipment, bridges, and steel structures. As a manufacturer of freight cars for Indian Railways and international markets, Texmaco has also established strategic alliances with global giants such as Wabtec and Touax.
Texmaco Rail & Engineering Limited chief sustainability, brand & communication officer Indranil Basu stated, “Partnering with PR Professionals marks a crucial step in reinforcing our corporate communications and stakeholder engagement. As we expand our presence in the railway and infrastructure sector, PRP’s expertise will help amplify our brand narrative, increase media visibility, and foster valuable industry collaborations.”
PR Professionals founder & managing director Sarvesh Tiwari stated, “We are delighted to collaborate with Texmaco Rail & Engineering, a name synonymous with engineering excellence and innovation in the railway sector. With India’s railway and infrastructure landscape evolving rapidly, Texmaco’s contributions are more significant than ever. We aim to craft compelling narratives that highlight Texmaco’s role in sustainable rail solutions, cutting-edge technology, and infrastructure development.”
Renowned for its client-centric approach and strategic communication expertise, PR Professionals has built an impressive portfolio in the infrastructure sector. Its clientele includes high-profile organisations such as the National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Uttar Pradesh Metro Rail Corporation (UPMRCL), Patna Metro, Hyderabad Metro, Tata Projects, L&T, Rodic Consultants, Systra, Railtech, CIDCO, and Rapid Metro Gurgaon.
Founded in 2011, PR Professionals has established itself as in branding, public relations, crisis communication, and digital media solutions. With 12 offices across India and six international locations, PRP has successfully managed major mandates across sectors including infrastructure, railways, aviation, and public enterprises. The Texmaco partnership further cements PRP’s standing as the premier communications agency in India’s infrastructure domain.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
