MAM
PR Professionals appoints Rohit Sharma as vice president
GURUGRAM: PR Professionals (PRP), the flagship company of the PRP Group, has appointed Rohit Sharma as vice president – client relations and content, strengthening its senior leadership as the firm accelerates its expansion plans.
Sharma brings over 22 years of experience across public relations, corporate communications, brand strategy, content management, corporate social responsibility, reputation management, sales and marketing, and global stakeholder and media relations. In his new role, he will lead PRP’s client relations and content verticals, supporting clients across infrastructure, education, climate action, governance and consumer sectors.
A mechanical engineer from Birla Institute of Technology, Mesra, Ranchi, Sharma is also a gold medallist in international business from Amity University. Over his career, he has held senior roles at Bharti Realty Limited (now Bharti Real Estate), Uflex Limited, Thermax Limited, Sharaf Trading LLC (Dubai), the Global March Against Child Labour (office of Nobel Peace Laureate Kailash Satyarthi), and Viviid Emissions Reductions Universal.
Commenting on the appointment, Sarvesh Tiwari, founder and managing director of PR Professionals, said Sharma’s cross-sector experience and ability to design integrated communication strategies would play a key role in strengthening the firm’s client-first approach and operational excellence.
Sharma said he believes every product, service or idea carries a unique story, and effective stakeholder communication is the skill he has honed over two decades across sectors including engineering, real estate, retail, climate action, sustainable development, education, packaging and ethical value chains. He added that he looks forward to enhancing value for PRP’s clients through strategic and impactful communication.
The appointment comes as PR Professionals continues to scale its pan-India operations. Over the past year, the firm has onboarded senior professionals across Delhi NCR, Mumbai, Lucknow, Patna and Vijayawada. In 2025, PRP added nearly 60 professionals, taking its total headcount to 250, and partnered with 75 new brands across sectors.
Founded in 2011, PR Professionals is a leading integrated communications agency with 12 offices across India and six international locations, offering public relations and branding solutions to help organisations build credibility and market leadership.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
