MAM
PR Professionals appoints Nishant Singhal as president – strategy
Mumbai: PR Professionals, the flagship of the PRP Group announced the appointment of Nishant Singhal as president – strategy. In his new role, Nishant will spearhead the business expansion and strategy development, driving the company’s growth trajectory to new heights.
A postgraduate in management from the coveted IIT Delhi, Nishant is a mechanical engineer from the prestigious M.I.T. Manipal. With over 25 years of multifaceted experience and brings a wealth of knowledge and expertise to PR Professionals. He has held leadership positions in several esteemed multinational corporations including General Motors, Honda, Nissan, Piaggio, as well as prominent Indian companies like Napino Auto, Hindustan Motors, and PeopleStrong HR Services. Nishant’s core competencies lie in Strategic Planning, Marketing, Business Development, Finance, and Team Management. He is a certified leader from GM University, Detroit, and holds professional certifications from Lioacheng University, China.
PR Professionals founder & MD Dr Sarvesh Tiwari said “We are delighted to welcome Nishant to our team as President of strategy. His extensive experience and proven track record in strategic planning and business development will be instrumental in driving our company’s growth agenda forward. We look forward to his leadership and vast experience of the automobile sector in expanding our services to the automobile sector”.
Nishant Singhal expressed his enthusiasm upon joining PR Professionals, stating, “I am thrilled to be a part of PR Professionals, a dynamic and forward-thinking organization with a reputation for excellence in the industry. I look forward to collaborating with the talented team here and contributing to the company’s continued success”
PR Professionals is expanding its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Sanjay Gupta as its chief executive officer (CEO). Sanjay’s appointment marks a significant milestone in the company’s journey towards excellence and growth.
Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.
PR Professionals is an integrated communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari’s passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
