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Posterscope partners Project Everyone to deliver digital OOH campaign
MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
Project Everyone founder Richard Curtis said, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”
Posterscope is joining forces with their media partners across the globe to supply advertising space to display the adverts, which have been designed by Curtis and raise awareness of the initiative.
They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including CST station in India, Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York.
Posterscope global CEO Annie Rickard added, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”
Posterscope group India Asia Pacific & managing director regional director Haresh Nayak said, “We are delighted to be part of this global social initiative, which highlights our global capabilities in the out of home domain, our ambient media offerings in India and our vision of reaching out to the connected consumer in a socially responsible and effective manner.”
MAM
Marengo Asia Hospitals appoints Pallavi Mishra as PR head
15 plus years experience; joins from Kaizzen to lead reputation and comms strategy.
MUMBAI: In the business of healing, words matter almost as much as medicine and Pallavi Mishra is stepping in to script the next chapter. Marengo Asia Hospitals has appointed Mishra as head of public relations & communications, bringing on board a communications professional with over 15 years of experience spanning consulting and agency-led mandates. The move signals a sharper focus on narrative-building as the hospital network expands in an increasingly competitive healthcare market.
Mishra joins from Kaizzen, where she served as director – PR. Her previous roles include senior consultant at First Partners and senior manager at Percept India, where she worked across strategy, crisis communications, media relations, and public policy. Her career has largely centred on helping organisations manage reputation while navigating scale, scrutiny, and transition.
In her new role, Mishra will oversee brand reputation across all verticals, with a mandate to strengthen Marengo Asia Hospitals’ public narrative through consistent and meaningful brand-building efforts.
Announcing the move on Linkedin, she noted that the role brings together her interest in healthcare communications, storytelling, and purpose-led branding, adding that she looks forward to contributing to the organisation’s focus on patient-first care, accessibility, affordability, accountability, and innovation.
The appointment comes as Marengo Asia Hospitals continues to scale its presence, with the addition of a seasoned communications leader expected to bring greater coherence to its messaging while aligning closely with its patient-centric positioning.
