iWorld
Anil Kapoor’s Subedaar lights up Times Square as Prime Video pushes global launch
Suresh Triveni’s action drama debuts globally across 240 plus territories
NEW YORK: Prime Video’s original film Subedaar has taken Indian storytelling to one of the world’s most visible advertising stages, lighting up the giant digital billboards of Times Square in a high-profile global showcase.
The larger-than-life display marks a symbolic moment for Indian cinema, placing the action drama at the heart of one of the world’s most recognisable commercial intersections: a space typically dominated by major international entertainment launches.
Headlined by Anil Kapoor, the film has drawn praise for its intense performances and immersive storytelling. Times Square, long regarded as a global marketing stage for blockbuster campaigns, has hosted some of the biggest entertainment promotions in the world, making Subedaar’s appearance there a notable milestone for Indian content travelling abroad.
Directed by Suresh Triveni, the gritty action drama follows Subedaar Arjun Maurya, a retired soldier whose quiet civilian life is shattered by a reckless act. Pulled back into a world of violence and moral conflict, he must confront crime and corruption to protect his family and reclaim his honour.
The film is produced by Vikram Malhotra, Kapoor and Triveni. The cast also includes Radhikka Madan alongside Saurabh Shukla, Aditya Rawal, Faisal Malik, Mona Singh and Khushboo Sundar in pivotal roles.
Subedaar premiered exclusively on Prime Video on 5 March, streaming in Hindi, Tamil and Telugu across India and in more than 240 countries and territories worldwide.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
