MAM
“Popular stars lend their voice to OZiva’s #MyPCOSStory Campaign
MUMBAI: After Bollywood celebrities like Sara Ali Khan and Sonam Kapoor shared the stories of their struggle with PCOS, popular stars like Divyanka Tripathi and Vidya Malvade have come forward to support and openly speak about PCOS to spread awareness.
With every 1 out of 5 women getting detected with PCOS, it has become a common syndrome in women's health. Month of September is dedicated to being the month of PCOS. To spread the word and build awareness, OZiva, India’s first Clean-label Active nutrition brand launched #MyPCOSStory campaign a few days back.
To support the same, Divyanka took to her Instagram and shared a video on how PCOS is still an unspoken lifestyle disorder and urged others to be more vocal about the topic and Vidya Malvade put up an Instagram story encouraging people to join the campaign and share their stories.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
