Brands
Hindustan Unilever takes full control of Zywie Ventures as OZiva valuation soars
Wellness brand OZiva now fully owned as valuation triples in just three years
MUMBAI: Hindustan Unilever Limited (Hul) has stirred the last ingredient into its wellness mix, securing complete ownership of Zywie Ventures Private Limited. The acquisition makes OZiva, the six-year-old plant-based nutrition brand, a wholly owned Hul subsidiary.
The FMCG giant finalised the deal after acquiring the remaining 49 per cent stake for Rs 824 crore, following its initial 51 per cent purchase in December 2022 for Rs 264 crore. That earlier investment had valued the company at around Rs 518 crore. Today, OZiva’s valuation has soared to nearly Rs 1,682 crore, more than tripling in just over three years.
Founded in 2019, OZiva sells direct-to-consumer health, wellness, skin, and hair nutrition products. Investors including Matrix Partners, Eight Roads Ventures, and Stride Ventures had already poured around $17 million into the company before Hul stepped in.
The brand’s financial performance has been equally robust. Revenue jumped 148 per cent to Rs 258 crore in FY25 from Rs 104 crore the year before, while losses shrank 90 per cent to Rs 4.5 crore from Rs 43.5 crore.
With the acquisition now complete, Hul has successfully folded OZiva into its vast portfolio, marking another milestone in the company’s growth through strategic acquisitions.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
