Brands
Polycab sparks festive joy with safe and happy connections across India
MUMBAI: Festivals may be about faith and fireworks, but this year it’s Polycab India limited that’s turning up the voltage on celebration. As India steps into its busiest festive calendar from Navratri in Gujarat to Durga Puja in Kolkata and Dasara in Mysuru Polycab is proving that a safe connection can be just as powerful as a spiritual one.
At the heart of it all is the brand’s promise: “India’s Safe & Happy Connection.” And Polycab is delivering it with community-first activations that blend tradition, comfort, and inclusion.
In Ahmedabad’s Heritage Garba, revellers are welcomed with selfie installations and cooling zones to keep spirits high (and temperatures low). Vadodara’s VVN Garba takes it a step further with illuminated connect points designed to help people meet, plus mobile charging stations that keep phones buzzing long after the dandiya beats. At the iconic Nyay Mandir Garba, grand Polycab-branded entry gates greet thousands, lighting up the festive nights with style and safety.
Polycab’s theme “Priyojoner Safety, Anonder Connection” (Loved ones’ safety, the connection of happiness) is making a cultural splash across the city’s pandals. At Samaj Sebi Sangha, Goddess Durga’s Vaahans come alive with Polycab products woven into their design, symbolising modern innovation anchored in tradition. Over at Ballygunge Cultural Association, a striking curved LED tunnel narrates Polycab’s journey through culture and light.
For the crowds weaving through Kolkata’s Puja routes, comfort zones offer not just shade and seating but also mobile charging hubs, wheelchair assistance for the elderly, and baby care rooms for young mothers thoughtful touches that make pandal hopping more inclusive.
In Karnataka, Polycab’s footprint shines during the grandeur of Mysuru Dasara. At the Chamundi Hill Temple, devotees find relief in cool zones with water and charging points, while the brand backs the Mysuru Traffic Police with branded jackets and booths to aid crowd management. High-visibility hoardings across the Nada Habba routes ensure that Polycab remains part of the city’s most iconic spectacle.
“At Polycab, our purpose has always been to put people first, and India’s festivals are a natural extension of this belief,” said Polycab India senior vice president for brand & marcom Shwetal Basu. “By creating activations rooted in tradition yet aligned with evolving community needs, we aim to make celebrations safer, more inclusive, and truly memorable.”
This isn’t Polycab’s first tryst with cultural milestones. From Lalbaugcha Raja in Mumbai to Rath Yatra in Puri, the brand has consistently delivered comfort zones, safety booths, and charging hubs to millions of devotees. With its 2025 festive activations, Polycab has cemented its role not just as an electrical brand but as a partner in India’s most cherished celebrations.
In a season where lights, sound, and spirit converge, Polycab has managed to weave in its own sparkle ensuring that the connection of happiness is not just felt, but safely shared.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
