Brands
Polycab sparks a message of safety and care
MUMBAI: Now that’s what you call a shockingly good reminder! Polycab, one of India’s leading electrical brands, has unveiled a moving new campaign for its Green Wires, urging consumers to think beyond shiny interiors and focus on what truly keeps homes safe, the wires hidden behind the walls.
Titled “Apno ki safety se samjhouta? No chance,” the campaign is a heartfelt call to action that highlights how unseen choices make the biggest difference. The film strings together moments of warmth and everyday care, gently revealing that every safe smile is powered by trusted wiring.
The campaign also underscores Polycab’s promise of safety through innovation. Its Green Wires plus are lead-free, flame-resistant, and low on smoke and toxic fumes. Made from 99.97 per cent pure copper, they’re built to carry higher current while resisting rodents, moisture and abrasion, proving that real strength lies beneath the surface.
“This campaign is a gentle nudge to consumers to look beyond the visible,” said Brand & Marcom senior vice president Shwetal Basu. “While design and aesthetics are important, real safety starts with what’s behind the walls.”
Running across television, digital, and social platforms, the campaign plugs into emotion as much as awareness, reminding everyone that while décor beautifies a home, it’s the unseen wires that truly keep it alive and safe.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
