Polycab launches new campaign for fans category

MUMBAI: Polycab just blew the competition away because when India’s No.1 in wires decides to enter fans, even the ceiling starts feeling the current. Polycab India Limited has unveiled a new brand campaign for its fans category, cleverly linking its decades-long leadership and trust in wires and cables to its growing presence in home electrical solutions. The TVC follows a discerning protagonist who insists on the best for her home from trusted green wires to reliable ceiling fans delivering the insight that when the foundation is No.1, the airflow (hawa) should be No.1 too.

The film positions Polycab fans as a natural extension of the brand’s core promise, superior performance, safety and trust. High-performance motors, efficient air delivery and contemporary designs are woven into relatable family scenarios, reinforcing that quality isn’t just about wiring a house, it’s about making it comfortably livable.

Polycab India Limited, senior vice president for Brand & Marcom Shwetal Basu said, “At Polycab, leadership is built on trust, quality and consistent performance. Our fans campaign draws from this very ethos. When consumers choose Polycab wires, they choose peace of mind. With Polycab fans, we are extending that same assurance bringing powerful, reliable air into homes through a brand they already trust.”

The campaign rolls out across television, digital and social media platforms, aiming to strengthen Polycab’s foothold in the fans category while reinforcing its overarching identity as a trusted provider of electrical solutions for modern Indian homes.

In a market where fans are often an afterthought, Polycab isn’t just spinning blades, it’s spinning trust into every rotation, reminding every home that when the current is reliable, the comfort should be too.