MAM
Polycab launches new campaign for fans category
Brand extends No.1 wires & cables trust to home cooling solutions.
MUMBAI: Polycab just blew the competition away because when India’s No.1 in wires decides to enter fans, even the ceiling starts feeling the current. Polycab India Limited has unveiled a new brand campaign for its fans category, cleverly linking its decades-long leadership and trust in wires and cables to its growing presence in home electrical solutions. The TVC follows a discerning protagonist who insists on the best for her home from trusted green wires to reliable ceiling fans delivering the insight that when the foundation is No.1, the airflow (hawa) should be No.1 too.
The film positions Polycab fans as a natural extension of the brand’s core promise, superior performance, safety and trust. High-performance motors, efficient air delivery and contemporary designs are woven into relatable family scenarios, reinforcing that quality isn’t just about wiring a house, it’s about making it comfortably livable.
Polycab India Limited, senior vice president for Brand & Marcom Shwetal Basu said, “At Polycab, leadership is built on trust, quality and consistent performance. Our fans campaign draws from this very ethos. When consumers choose Polycab wires, they choose peace of mind. With Polycab fans, we are extending that same assurance bringing powerful, reliable air into homes through a brand they already trust.”
The campaign rolls out across television, digital and social media platforms, aiming to strengthen Polycab’s foothold in the fans category while reinforcing its overarching identity as a trusted provider of electrical solutions for modern Indian homes.
In a market where fans are often an afterthought, Polycab isn’t just spinning blades, it’s spinning trust into every rotation, reminding every home that when the current is reliable, the comfort should be too.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
