MAM
Pocket FM elevates Lalit Gangwar to VP and country head – US
Mumbai: Audio series platform Pocket FM has announced that the company has elevated Lalit Gangwar to VP and country head – US and lead the company’s content operations and revenue growth for the US market.
An IIT-Madras alumni, Lalit is a founding member of Pocket FM and has been a driving force behind Pocket FM’s success in establishing its presence across multiple geographies, including India and US. His strategic vision and commitment have played an integral role in the platform’s transformation into a global entertainment powerhouse.
Lalit Gangwar, the newly appointed US country head, expressed his excitement about the journey ahead. He shared, “Pocket FM’s success underscores the impact of engaging storytelling. In the dynamic US entertainment industry, audio series are becoming more popular as a mainstream platform, fuelled by the emergence of widespread audio entertainment. Aligned with this evolution, we aim to deliver compelling storytelling that contributes to the growth of the audio series category in the US. It is my privilege and honor to have the opportunity to contribute to continue Pocket FM’s growth journey in US and take it to the next leap”
Lalit has been a partner to Pocket FM’s journey since its early days. Prior to joining Pocket FM, he has worked with startups like Healthkart, Zomato and Dineout.
Commenting on the elevation, Pocket FM CEO & co-founder Rohan Nayak said, “Lalit’s contributions have been nothing short of extraordinary. He has been a driving force in our journey towards achieving profitable growth. In this elevated role, we believe Pocket FM will continue to thrive and keep expanding into newer territories and emerge as a global leader in the audio entertainment space,”
In 2022, the company announced its entry into the US market when it surpassed a US$25 million annualized revenue run rate (ARR). It remains bullish towards innovation and growth and aims to leverage its proven success to build a mainstream entertainment hub for a global audience.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
