Ad Campaigns
PNB Housing celebrates homeownership with ‘Pakka’ promise
Mumbai: PNB Housing Finance aims to make homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with customers and underscores its commitment to delivering on promises – Pakka! This new positioning highlights PNB Housing’s efficient services, assuring: “Ghar ki baat pakki, jab support ho pakka!”
Launching just in time for Diwali, a festival symbolising homecoming and new beginnings, PNB Housing’s latest campaign captures the essence of family and warmth during this festive season.
The ad features a grandmother explaining Diwali’s significance to her grandson. Inspired by her words, the family wishes to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.
In a light-hearted moment, the grandson seeks reassurance, and the executive responds, ‘Pakka,’ reinforcing the company’s commitment. The ad concludes with the child telling his grandmother that no welcome is as special as that of one’s own home, emphasising family values, trust, and the fulfillment of homeownership.
“This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” said PNB Housing Finance MD & CEO Girish Kousgi. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise. At PNB Housing, we believe that a home is more than just a place, it’s where the heart truly belongs.”
As families across the nation light up their homes this Diwali, PNB Housing reaffirms its commitment to making homeownership a journey filled with hope, joy, and trust. With renewed confidence, PNB Housing pursues its mission to make homecoming a reality for everyone, one family at a time – Pakka.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
