Ad Campaigns
Pidilite celebrates ‘Khushiyon ke chand pal’ in new TVCs
MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,’ which depicts a woman being unexpectedly appreciated by her loved ones for repairing different things in the house.
The campaign, conceived by Ogilvy & Mather, through a series of films with Fevikwik sense of humour, highlights the versatility of Fevikwik in fixing anything, from toys to ‘jhumka’ to a ‘mandir ki ghanti’. It talks about how Fevikwik cannot only fix broken objects but also cement the bonds between husband-wife, mother–son, mother-in-law and daughter-in-law.
The film opens with a kid sitting at a dining table eating food. ‘Mummy, karela aur dena,’ (may I have some more bitter groud?) he suddenly says to his mother. His request for more bitter gourd surprises his mother. A voiceover is heard in the background echoes her thought that something like this doesn’t occur every day. A flashback shows that the mother had fixed the kid’s favorite toy car using Fevikwik leading to the changed behaviour.
The film opens with a woman running on the treadmill. Her mother-in-law walks up to her with a glass of juice in her hand, not something she usually does. The reason is that she fixed a broken bill with Fevikwik.
Pidilite Industries chief marketing officer Vivek Sharma says, “A woman is at the heart of every family. But very often she goes unappreciated for little things she does around the household, including repairing broken things at home that are favourite to family members. The new TVC campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
