MAM
Pickrr brings in Vineet Budhiraja as SVP – operations
Mumbai: Pickrr, a SaaS-based logistics start-up has announced the appointment of Vineet Budhiraja as senior vice president, operations.
In this role, Budhiraja will supervise the company’s overall operations, curate growth-centric strategies for client onboarding, maintain customer success, and drive the force for the company’s holistic growth, said the statement.
With over 13 years of robust experience in the industry, Budhiraja comes with in-depth expertise in operations, product management, and customer experience. He has amassed knowledge of the logistics sector, e-commerce, B2B & D2C marketplace.
“Vineet joins us at a time when Pickrr has already set foot on the growth accelerator, and with his help, we believe Pickrr will achieve more significant milestones and solve more problems for sellers in the D2C industry,” said Pickrr co-founder and CEO Gaurav Mangla.
Budhiraja holds an MBA from the prestigious SJMSOM- IIT Bombay and a B-Tech degree from NIT Kurukshetra. With the experience of working with top industry players, he has a clear outlook on the role of tech-driven logistics and innovative operation strategies. Prior to joining Pickrr, he was the SVP of Lime Road and has also worked with Snapdeal and Amazon.
“Joining a team of like-minded people committed to innovation is an excellent opportunity for me to keep growing,” said Vineet Budhiraja. “I hope to add significant value to Pickrr’s inspiring journey towards revolutionising the tech-driven logistic sector by up-scaling the company operations.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
