MAM
Philips signs Ranbir Kapoor as brand ambassador
Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.
The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.
Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.
Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”
The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.
Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”
To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.
Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”
Brands
Nestlé India names Prateek Tripathi head of IS/IT and business excellence
Analytics veteran brings over two decades of data and governance expertise
GURUGRAM: Nestlé India has appointed Prateek Tripathi as head of IS/IT and Nestlé Business Excellence, effective 1 April, 2026, subject to approvals, the company said in a regulatory filing.
Tripathi will succeed Krishna Guha Roy, who will step down from the role on 31 March, 2026 to take up a larger leadership position within the global Nestlé group.
The company disclosed the development in a filing to stock exchanges under Regulation 30 of the Securities and Exchange Board of India’s Listing Obligations and Disclosure Requirements.
Tripathi, 45, joined Nestlé in 2019 and currently serves as data governance lead for the Asia, Oceania and Africa zone since February 2025. In this role, he has helped strengthen analytics and data integration capabilities across the South Asia region.
Before joining Nestlé, Tripathi held leadership roles at General Electric, Citibank, Parle Agro and Nielsen, bringing more than 21 years of experience in analytics, data governance and business transformation.
At Nestlé, he began as data analytics manager and played a key role in shaping the company’s data governance framework, driving compliance with internal policies while identifying optimisation opportunities across markets in the Asia-Oceania-Africa zone.
Tripathi holds a bachelor’s degree in mathematics, computer science and statistics from Osmania University and a postgraduate diploma in business management from Goa Institute of Management.
The company said his experience in analytics, governance and digital integration positions him to lead Nestlé India’s IT and business excellence function as the firm scales its technology and data-led initiatives.
