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India’s public relations industry is undergoing its most significant transformation in a generation. The convergence of artificial intelligence, regional media explosion, creator-led communication, and data-driven storytelling...
MUMBAI: They said disruption was coming. They were wrong. It’s already here. 2025 wasn’t just another year for India’s PR and communications industry, it was a...
MUMBAI: Roblox, the immersive gaming and creation platform that lets users explore, build and socialise across millions of digital worlds, has appointed MSL as its official...
Digital creativity impacts the relationship between brands and their audiences. Instead of only telling a story, efforts have expanded to allow people to experience the storyline....
Mumbai: In a significant addition to its leadership, Aditya Birla Management Corporation has appointed Meghna Sharma as assistant general manager (AGM) of corporate communications and PR....
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