AD Agencies
PHD Media names Vinita Shrivastav VP – business planning to lead Marico mandate
MUMBAI: PHD Media has appointed Vinita Shrivastav as vice president – business planning, taking charge of the agency’s Marico portfolio and reinforcing its strategic leadership bench. The move signals the agency’s commitment to delivering future-ready, high-impact solutions for one of India’s most iconic FMCG brands.
Vinita brings over 17 years of experience across brand strategy, integrated marketing, media planning, research, and business leadership. Recognised as Best South Asian Strategic Planner of the Year by Campaign Asia, she is known for building insight-led, scalable growth platforms across categories.
She started her career with a research foundation at TAM Media, before taking on leadership roles across Reliance and Zee. She later joined Mindshare’s core strategy team, led the marketing vertical at IN10 Media, and most recently drove the L’Oréal business at Wavemaker, delivering integrated, high-impact media and brand-building solutions across markets.
In her new role, Vinita will steer the Marico mandate, focusing on strategic innovation, business growth, and integrated, future-ready media solutions. She will collaborate closely with both Marico and PHD Media leadership to build scalable, impactful brand platforms that deliver long-term business value.
“This appointment strengthens our strategic leadership and reinforces PHD Media’s commitment to insight-led planning and execution excellence. Vinita brings the analytical depth, commercial acumen, and strategic vision to drive innovation and growth for one of India’s most respected FMCG brands,” said a spokesperson for PHD Media.
Vinita said, “I am excited to join PHD Media and lead the Marico portfolio. In today’s dynamic market, building scalable, insight-driven brand platforms is critical. I look forward to collaborating with the teams at PHD Media and Marico to deliver strategic, high-impact solutions that drive long-term business value.”
With this appointment, PHD Media underscores its focus on category-defining brand partnerships and intelligence-led planning, ensuring the agency remains at the forefront of strategic media innovation.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
