MAM
Performics India elevates Gautam Surath as its chief operating officer
Mumbai: Performics India, part of Publicis Groupe India has announced the elevation of Gautam Surath as its Chief Operating Officer (COO), effective from January 1, 2024. In his new position, Surath will provide strategic direction and oversight to all domestic large client portfolio, spanning across BFSI, CPG, Telco, Travel& Hospitality, Gaming and New-Age Startup industry verticals. In addition, he will integrate Performics’s rich expertise on digital media, e-commerce and SEO with new-age beyond media capabilities such as MarTech, Data, AI and Performance creatives to help our clients maximise value from their digital investments. In this new role, Surath will report to Lalatendu Das, Performics India CEO.
Surath has been with Publicis Groupe for over 20 years, working across, China, Southeast Asia and India. Surath has demonstrated an impressive track record in serving clients across media, ecommerce, data, analytics and technology. Prior to the current role, Surath led BFSI and CPG verticals for Performics India as its Managing Partner.
Performics is a leading provider of digital, performance marketing, e-commerce, digital creative and MarTech solutions in India. Performics India has been on a strong growth trajectory, clocking double digit revenue CAGR consistently over last 4 years. Further, 2023 has been a seminal year for Performics with multiple award wins at reputed platforms such as DRUM, Effies, MMA Smarties and Emvies. Performics India’s decision to appoint Surath as COO is a strategic move aligned to the company’s overarching vision of being the ‘pre-eminent full-stack digital marketing Agency in India.’ His proficiency in cross-disciplinary functions, along with his proven leadership capabilities, positions him as a key enabler in realising Performics India’s aforesaid vision.
Das said, “I am extremely pleased to have Gautam as our Chief Operating Officer at Performics India. Gautam brings rich digital experience at the intersection of digital Branding, eCommerce and Performance media. Our clients are looking for full-stack digital solutions, including rich media, SEO, digital creatives, data and AI, to drive specific outcomes.
Leveraging his holistic understanding on media, data, analytics and eCommerce, Gautam will provide consultative support to our clients in their growth journey. Further, as Chief Operating Officer, Gautam is poised to contribute significantly to Performics India’s continued success and growth trajectory. On behalf of the entire team at Performics India, I congratulate Gautam on this well-deserved promotion and look forward to our continued collaboration.”
Speaking about the new opportunity, Surath said “These are exciting times at Performics India. We are now well into our journey of creating expertise within our key industry verticals CPG, BFSI/Fintech, OTT and Telecom. We continue to strive to grow our clients market share through a blend of strategic, technological, and product-oriented solutions. In a world where consumers engage with more and more platforms, our 1800 performance marketing experts, who undergo continuous certification on these platforms bring a distinctive advantage to our clients. I look forward to being part of Performics India’s growth journey and the opportunity to shape it.”
MAM
Swiggy appoints Swapnil Bajpai CEO of Dineout and Scenes
Leadership shift signals sharper push into dining out and experiences verticals.
MUMBAI: Swiggy is plating up a leadership refresh, and it’s serving it with a side of experience. The company has appointed Swapnil Bajpai as chief executive officer for Swiggy Dineout and Scenes, placing him at the helm of its dining-out and experiences businesses as it sharpens focus beyond food delivery. Bajpai, who shared the update via Linkedin, steps into the role after several years within the company, where he has moved across key functions including business operations, sales, supply and monetisation. Most recently, he served as senior vice president and business head for Swiggy Dineout, Assure and Lynk, driving growth and operational scale across these verticals.
His track record at Swiggy includes leading advertising and monetisation strategies for both food delivery and dineout segments, alongside overseeing supply and sales functions, roles that have increasingly become central as the platform diversifies revenue streams.
Before Swiggy, Bajpai built his career across consumer giants. He worked as regional sales manager at Reckitt and spent several years at Procter & Gamble, where he handled market strategy, planning and large-scale sales operations. His stint there also involved leading trade programmes and designing shopper-centric go-to-market strategies across categories.
In his new role, Bajpai will be tasked with strengthening Swiggy’s dining-out and experiences ecosystem, two areas that are fast emerging as the company’s next growth frontier. With urban consumers leaning into eating out and curated experiences, Swiggy appears to be betting on a more rounded lifestyle play rather than just doorstep delivery.
The move underscores a broader shift in Swiggy’s strategy, from being the app that brings food home, to becoming the one that takes you out.
