More than 60 per cent of premium-brand media spend now goes to digital channels
I&B Ministry mandates prominent warnings on content released from August 24, 2026
Kantar finds 84 per cent brand recall as microdrama builds daily viewing and repeat pull
Consolidated revenue rises to Rs 34.8 crore as expenses more than triple year on year
Centre cites 2021 IT Rules but gives no data on surrogate ad penalties since 2024
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