MAM
Percept OOH Bangalore appoints Rasiq Sultan as branch head South
MUMBAI: Percept Out Of Home, Bangalore has appointed Rasiq Sultan as the branch head – Karnataka and Tamil Nadu.
Prior to joining Percept, Sultan was working with Outdoor Advertising Professionals as branch head, Karnataka. He was also associated with companies such as Khodays Contact Center, India Nexus.
Sultan said, “I am delighted to join the Percept family. The challenge is to grow business and to enhance the current business in Karnataka and Tamil Nadu. I also look forward to work with people and to build a good team here”
Percept Out Of Home business head – Outdoor Rajneesh Bahl added, “Induction of Rasiq in South team will definitely add on to our growth in South. His overall exposure to Account & Media Management in South is incomparable. His capability of building teams and strategic planning will help us in more focused approach.”
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
