Pepsi lines up live adventure event to promote Mountain Dew

BANGALORE: Pepsi is going strong on the brand promotion of its youth drink Mountain Dew. At the core of the promotional strategy is a live event by the freestyle motorcross riders Crusty Demons.
 
Starting 27 October, the ‘Dew Dares’ on-ground promotions will take place in 13 cities, which will see consumers participating in Mini dares, Pick a dare and Call of the Dew Dare. The competition will culminate in a Grand Finale in each city where the selected finalists will compete with each other to win free tickets for the live show. Crusty Demons Live in Bangalore will take place on 10 December.