MAM
Pepsi changes the game with T20 football
MUMBAI: Pepsi recently announced the launch of its first ever football themed campaign in India with a new ad film featuring Ranbir Kapoor. The brand takes the campaign forward with a football league format – Pepsi T20 Football.
Pepsi T20 Football is a new format for amateurs, which combines T20 style of playing with the spirit of football. Winners of this nationwide tournament will get a chance to play football the Pepsi T20 way against the Indian cricket stars and get an opportunity to be coached by an international football star.
PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Pepsi T20 Football tournament takes forward the philosophy of ‘Change the Game‘ by taking football outside the conventional domain and giving it a refreshing twist. It is a unique grassroots initiative mounted at a never before scale in India that aims to take the excitement around the sport to the next level. With the involvement of Indian cricketers, Bollywood and an international football star; the campaign promises to excite and engage not only the existing passionate football fans but the entire nation.”
Actor Ranbir Kapoor said, “Being a football enthusiast I am glad that Pepsi is taking this initiative to popularise the sport amongst the youth of our country. I am proud to be associated with it and confident that Youngistaan will enjoy the new Pepsi T20 Football format”.
To be a part of the Pepsi T20 Football campaign, amateur footballers between the age of 14 and 30 years can register in 7-member teams at designated venues. Open to all Indians, on ground registrations and matches will be organized across major Indian cities including Chennai, Bengaluru, Kolkata, Mumbai, Lucknow, Ludhiana and Delhi. The registration process begins with Chennai on 14th March and tournament will continue till June. 64 teams from each city will compete in knock-out style 20-minute matches and the top 32 will compete in the respective city finales. The city finale will be organized in a unique metallic cage at a public venue with lots of music, fun and Pepsi. A total of 8 teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ‘Game Changers‘. They will then get the opportunity to be coached by an international football star before they face the Cricket Stars at the Grand Finale.
The tournament will be supported by a 360-degree approach including on-air, outdoor & on-ground initiatives; special edition packaging and digital engagement programmes. Pepsi has partnered with ESPN Star Sports, who will produce and showcase the tournament in a special 8-episode series, starting April 2012.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
