Brands
PayU India to rebrand products; spend $10 million in ad campaign
MUMBAI: In order to establish its products PayU Enterprise and PayUmoney as clear independent businesses, PayU India has rebranded its two entities.
In addition to the rebranding exercise, the company will also be spending a sum of $10 million for a big branding campaign over the next few weeks.
As per the recent rebranding initiative, PayU Enterprise will be called PayUbiz with a blue colour logo, while the logo of PayUmoney switches colours from blue to green. The revamped name and logo of the company showcases a fresh look and gives it a solid identity distinguishable from its counterparts.
PayU Enterprise now PayUbiz is a payment gateway solution provider used by more than 70 of the top 100 e-commerce companies including Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip, Redbus, GoIbibo, Zomato etc.
On the other hand, PayUmoney, a consumer business of PayU India, which has a wallet solution for consumers and payment acceptance solution for SMB businesses, has now changed into a green colour logo.
PayUmoney has two propositions: It is a wallet solution for customers and is accepted at over 65,000 merchants including the likes of Bookmyshow, Jabong, Goibibo, Dominos etc and; it is a free and unique online payments solution for anyone who wants to collect payments in India; be it individuals, brick and mortar start-ups, freelancers, schools, hotels, utility companies, residential societies, telcos, insurance companies, traders, retailers etc.
PayU India co-founder and CEO Nitin Gupta said, “There were couple of reasons behind this rebranding. PayUmoney as a consumer brand needed a fresher, contemporary logo which was distinct from other payment marks in the industry. And therefore we went with the green colour, which represents safety, trust. It means “go” and is the default colour of money. On the other hand, our enterprise business is a different and stand-alone business. We don’t want users and merchants to mix it with our consumer brand. We wanted it to have its own unique identity while leveraging the master brand PayU. Therefore, we chose the word PayUbiz or PayU for businesses which has a distinct blue colour logo. For PayUbiz, one of its customers is PayUmoney.”
“Besides the rebranding exercise we’re gearing up for a big branding campaign and plan to spend $10 million in the next few weeks. The objective of this massive campaign is to drive brand awareness about PayUmoney and educate the consumers about its key benefits,” he added.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
