MAM
Partha Sinha bids adieu to Times Group, gears up for global innings
MUMBAI: Partha Sinha—engineer, brand whisperer, and boardroom charmer—has called time on his high-profile stint at Bennett, Coleman & Co. Ltd. (aka The Times of India Group). Word on the street (and confirmed by Sinha himself) is that he’s moving on to a global giant in an advisory role. But true to form, he’s zipped his lips on the details.
“I will announce where I am headed in the next fortnight or so when my on-boarding process is completed,” Sinha told indiantelevision.com.
Sinha’s departure closes a defining chapter in BCCL’s brand and revenue playbook. Since joining in 2020 as president, response (that’s the revenue engine, in TOI-speak), he led the post-COVID business bounce-back with flair—sharpening monetisation levers, dialling up audience-centricity, and reimagining legacy brands for a digital-first world.
In July 2024, he took on the dual hat of president and chief brand officer, overseeing consumer-facing powerhouses like The Times of India, Economic Times, Femina, and Mirror. His brand play? Bold, contextual, and never shy of a pivot.
A rare crossover of nuclear engineering, Citibank cubicles, and Madison Avenue swagger, Sinha’s career reads like a greatest hits compilation of Indian marketing. An IIT Kharagpur and IIM Ahmedabad alum, he kicked off in nuclear design (yes, really) before finding his groove in the brand world via Citibank. What followed was a series of heavyweight gigs at Ogilvy & Mather, Publicis, BBH, and McCann Worldgroup India—where he wore the vice chairman and MD mantle with style.
At Ogilvy, he helped birth strategic planning as a serious discipline in Indian advertising. BBH and McCann only deepened his rep as a master of merging business metrics with cultural mojo.
So what’s next for the brand sage? For now, he’s staying tight-lipped. But if history’s any clue, it’ll be clever, culture-shifting, and possibly global in scale. An ardent Arsenal fan who loves listening to Hindustani classical music, Partha’s jovial self will be missed at the Old Lady of Boribunder.
Stay tuned. The next episode of the Partha Sinha show promises to be unmissable. Where once again, he will set the corridors alive.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
