Ad Campaigns
Para-badminton player Palak Kohli joins adidas’ athlete roster
Mumbai: Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and many others.
With Palak on board, the brand will continue to celebrate and inspire women from the world of sports as part of its ‘Impossible in Nothing’ campaign.
“Palak is an exemplary para-badminton player from Jalandhar who at just 19 is an inspiration for millions of people out there,” said a statement. Her accolades include- three gold medals at the 2019 National Para-Badminton Championships- Girls Singles (U-19), Women’s Singles, Women’s Doubles, gold medal at the Asian Youth Para Games 2021 (SL3- SU5 Doubles) & Bronze medal (SU5 Singles & SL3-SU5 Mixed doubles), among many more.
“Our attitude ‘Impossible is Nothing’ continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the adidas family,” said adidas senior director Sunil Gupta. “She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”
“I am excited to be a part of an iconic brand like adidas,” said Palak Kohli. “I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself, I want to go out there and win medals and championships for my country. I am confident that my association with adidas will help me achieve my goals and inspire many others to see that ‘Impossible is Nothing.’”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
