Ad Campaigns
OZiva, India’s first clean-label active nutrition brand launches a #MyPCOSStory Campaign
MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at empowering women suffering from the condition to share their experiences and create a community that can empower each other through advice and insights.
Polycystic Ovary Syndrome is a hormonal abnormality that affects 1 in 10 women today all over the world. According to the National Institutes of Health, USA, the causes of PCOS are diverse-including lifestyle, genetics and health. However, it has a considerable negative impact on a woman’s overall health, along with being a cause for infertility and several other complications.
One of the main effects of PCOS is disturbing the menstrual cycle, causing periods to either occur too close to each other or too far apart. It also affects metabolism, and women with PCOS have a 5-7X increased risk of developing type 2 diabetes later in life. In India, PCOS has affected many young women, and apart from being a factor that can cause major health complications in the future, its symptoms such as acne and hirsutism are also becoming a source of stress and affecting confidence.
Commenting on the importance of the campaign, Aarti Gill, Co-founder, OZiva said, “Despite being a common ailment all over the world and in India, there is a serious lack of knowledge about PCOS, which leads to various misconceptions. In the recent past, many actresses such as Sara Ali Khan, Sonam Kapoor, Emma Thompson and ex-Spice Girl Victoria Beckham have shared the stories of their struggles with PCOS. With September being PCOS awareness month, we felt the need to create a platform that would allow every woman suffering from this condition to share their stories and enable each other to seek the right guidance and proper treatment. To take part, participants can share their or a friend’s story on Instagram and we will also feature the most inspiring stories on our official website.”
Participants can share their PCOS stories by uploading an image post on Instagram of a picture with a blindfold around their eyes. The story write-up needs to be shared in the caption while also tagging any three friends. The post should also include the tags @ozivanutrition and #MYPCOSStory to enable OZiva to share it with other women and build a strong community to fight this disorder that is rapidly affecting women everywhere and across all ages.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
