MAM
Over 150 mn mobile music downloads took place in 2011: Airtel Mobitude 2011
MUMBAI: India loves melody and clocked over 150 million mobile music downloads in 2011. After the success of Munni and Sheila in 2010, Chammak Challo from Ra.One was the most downloaded song and video of the year.
‘Kolaveri Di‘ joined the top sellers charts by recording 210,000 music downloads in 18 days of launch.
Movies dominated the category of imagery, which saw over 19 million wallpaper downloads in the last year.
Telecom company Bharti Airtel has released its annual survey of customer preferences- Airtel Mobitude 2011. This is the only annual survey of its kind that captures customer preferences through their mobile usage patterns and trends among customers across India. Summarizing the findings of India‘s “mobile attitude”for the third consecutive year, Airtel Mobitude reflects the verdict of the Indian masses basis an in-depth study of data capturing all content downloaded round the year by its over 170 million plus mobile customers in the country.
This survey is compiled at the end of every calendar year and brings out results across various categories including top cine stars and sports icons, most downloaded songs, various sports, music downloads etc. A new trend that is fast gaining popularity is the significant increase in consumer desire to interact with the movie stars, favorite singers and cricketers through platforms like Talk2me and Live Concert.
Bharti Airtel CMO consumer business N Rajaram said, “Reflecting the preferences of the largest mobile user‘s base in India, the data shared under Airtel Mobitude is drawn from the repository of paid downloads adding to the authenticity of the survey. It clearly highlights the rising demand for data services being driven by technologies like 3G and proliferation of smart phones. Today, the mobile is a major source of entertainment and information – be it a user in a large town or small village. For the third consecutive year, we are proud to bring to you choices and preferences of the India of today, through Airtel Mobitude 2011.”
According to Airtel Mobitude 2011 – In the entertainment space, the ‘Kolaveri Di‘ song has topped the Indian mobile charts within 18 days of its launch. The song has beaten all previous record holders like ‘Munni Badnaam Hui ‘and ‘Tere Mast Mast Nain‘.
In the Bollywood segment, Katrina Kaif and King Khan maintain the leading positions in the category of images downloaded this year. Despite several new entrants in Bollywood – Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories.
In the Hollywood segment, Kim Kardashian and King of pop – Michael Jackson holds the top position in the category of images downloaded.
Amongst sport stars – Sachin Tendulkar clearly continued to be India‘s favourite, followed by Indian cricket team captain MS Dhoni. Sania Mirza climbs to the fifth spot followed by Maria Sharapova.
According to the survey, approximately 20 million images and wallpapers were downloaded by Airtel mobile users in the last one year.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
