Brands
Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx
MUMBAI: Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.
Two other states which witnessed growth in ad volumes were Jharkhand and Uttarakhand. They saw 118 times and 3.2 times indexed growth respectively. Also, Uttar Pradesh Tourism and Maharashtra Tourism Development Corporation were not advertising in the period during 2018 but made an entry into the top 10 list this year, the data showed.
While these states made an upward stride in the ad volumes on TV, there was a minor 1 per cent indexed drop in the ads from travel and tourism category in January-July 2019.
Rajasthan Tourism Development Corporation witnessed a dip of 85 per cent in ad volumes, Orissa of 62 per cent, and Kerala of 26 per cent.
Despite the dip, Orissa remained the top advertiser in the list followed by Uttar Pradesh and Karnataka.
|
Jan-Jul'19 |
||
|
Rank |
Top 10 Advertisers (State) |
Indexed Growth |
|
1 |
Orissa Tourism Devp Corp. |
38 |
|
2 |
Up Tourism |
– |
|
3 |
Karnataka State Tourism Devp Corp |
297 (Growth Figure in times) |
|
4 |
Kerala Tourism Devp Corp |
84 |
|
5 |
Assam Tourism Devp Corp |
91 |
|
6 |
Jharkhand Tourism Development Corp |
118 |
|
7 |
Uttarakhand Tourism Devp Board |
3.2 (Growth Figure in times) |
|
8 |
Rajasthan Tourism Development Corp |
15 |
|
9 |
Tourism Corporation Of Gujarat |
85 |
|
10 |
Maharashtra Tourism Devp Corp |
– |
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
