Ad Campaigns
Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’
Mumbai: Organic Tattva has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualised and executed by one of the leading advertising agencies, Eggfirst Advertising and Design Ltd.
The campaign highlights the deep trust every mother places in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.
The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to Purity, Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.
With a strategic rollout across digital, social media and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.
Eggfirst founder & MD, Ravikant Banka said, “At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”
Organic Tattva director Kriti Mehrotra said, “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
