MAM
Organic Tattva & Chef Vikas Khanna partner for festive Chole & Besan film
Mumbai: As the festive season of Holi and Ramadan approaches, Organic Tattva under its collaboration with celebrated chef Vikas Khanna unveils an exciting culinary tribute. In association with Maximus Collabs, agency and production house for this campaign, Organic Tattva aims to take consumers on a nostalgic journey with the launch of their latest film centred around the traditional flavors of Chole and Besan.
With a vision to reconnect people with their culinary roots promising purity of wholesome ingredients, Organic Tattva’s and Vikas Khanna promises to ignite the senses and evoke cherished memories associated with homemade delicacies. The film, set to be released during the festive flavours of Holi and Ramadan, is a testament to Organic Tattva’s commitment to offering premium-quality organic products that resonate with both trust and purity.
“We are delighted to join hands with Vikas Khanna for this special project,” said Organic Tattva co-founder Kriti Mehrotra. “Our aim is to not only provide consumers with the finest organic ingredients but also to evoke a sense of nostalgia and cultural connection through our products.A commitment that we will always get the best to your plate drives us to choose the most trusted ingredients for your loved ones. With this film, we hope to inspire people to embrace the authentic flavours of India and celebrate the joy of cooking.”
Renowned Chef Vikas Khanna expressed his enthusiasm for the collaboration, stating, “Partnering with Organic Tattva is driven by my passion for ghar ka khana and the ingredients that make it such a delightful experience. Through this film, we aim to showcase the beauty and simplicity of traditional Indian cuisine while highlighting the importance of using high-quality organic ingredients which promises purity and trust . I am excited to be a part of this endeavor and look forward to sharing it with food enthusiasts around the world”.
Maximus Collabs, known for its innovative approach to storytelling, is set to bring the concept to life with its expertise in creative production. “We are thrilled to collaborate with Organic Tattva and Vikas Khanna for this project,” said Maximus Collabs director Manisha Singh. “Our team is dedicated to delivering compelling narratives that resonate with audiences, and we believe this film will not only captivate viewers but also inspire them to explore the rich tapestry of Indian cuisine.”
The Chole and Besan film by Organic Tattva, in collaboration with Vikas Khanna and Maximus Collabs, is slated for release during the festive season of Holi and Ramadan. Stay tuned for an unforgettable culinary experience that celebrates taste, quality, and the essence of tradition.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
