MAM
Optiminastic Media launches digital influencer marketing platform Click2Collab
Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps influencers, brands, and agencies to connect with each other on a single platform.
By introducing an end-to-end solution, Click2Collab aims to help brands and agencies design, curate, and customise campaigns as per their needs and requirements with the platform’s network of verified influencers from across India, said the statement.
Speaking on launching a first-of-its-kind platform in India, Optiminastic Media co-founder Akshae Golekar said, “Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”
He further added, “Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights. We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns.”
The platform, designed to cater to all three stakeholders – brands, influencers and agencies, will ease the business of influencer marketing, improve efficiency and help all stakeholders plan better, said the company.
By providing brands with a state-of-the-art tech interface, Click2Collab aims to help them easily identify, estimate, execute campaigns in a short span of time by doing away with pseudo-science and manual intervention. It also provides the creator community an e-commerce platform thus giving them the opportunity to sell merchandise directly to their followers along with an exhaustive dashboard to track their earnings, it added.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
