Ad Campaigns
Onads Communications wins Bajaj Electricals’ entire creative account
MUMBAI: Onads Communications has been appointed as the sole creative agency for Bajaj Electricals.
Prior to this, Onads was handling about 30 per cent of Bajaj Electricals’ portfolio, while the incumbent Soho Square was handling 70 per cent of the business.
This is the first time that Bajaj Electricals has handed over its entire mandate to a single creative agency.
Onads Communications founder Jignesh Maniar said, “This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.”
Onads Communications has been working with Bajaj Electricals for the last three years. The partnership initially started as a one year project for the company’s 75 Years celebrations.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
