MAM
Bajaj Electricals appoints Rahul Pundir as chief supply chain officer
24-year P&G veteran to lead unified SCM from 2 March 2026.
MUMBAI: Bajaj Electricals just plugged in a supply chain superstar because when your operations need to run like clockwork, you don’t settle for a dim bulb. Bajaj Electricals Limited has appointed Rahul Pundir as chief supply chain officer, effective 2 March 2026. In this role, Pundir will spearhead the company’s unified supply chain management function, overseeing logistics, manufacturing, sourcing, planning and quality to build greater agility, resilience and efficiency.
Pundir brings over 24 years of global experience from Procter & Gamble, where he led complex supply chain operations across Asia, the Middle East & Africa, India and Japan. Known for driving large-scale digital transformations, he sharpened forecasting accuracy, enhanced manufacturing excellence and strengthened inventory agility in diverse markets.
Bajaj Electricals chairman Shekhar Bajaj said, “We are delighted to welcome Rahul Pundir to the Bajaj Electricals team. Supply chain excellence lies at the heart of how we serve our customers and partners every day. Rahul’s rich global experience and deep operational expertise will further strengthen our capabilities and help us build a more agile, resilient, and future-ready organisation.”
Bajaj Electricals Managing Director and CEO Sanjay Sachdeva added, “We are thrilled to welcome Rahul Pundir to Bajaj Electricals at an exciting phase of our growth. Rahul’s leadership will help us unlock greater efficiencies, elevate service levels, and build a more agile organisation that supports our long-term growth ambitions.”
The appointment comes as Bajaj Electricals headquartered in Mumbai with FY 24-25 turnover of Rs 4,828 crore continues to expand its portfolio across consumer appliances, fans, consumer lighting and professional lighting solutions under the Bajaj and Morphy Richards brands. Part of the $100 billion Bajaj Group founded by Jamnalal Bajaj in 1938, the company has maintained consumer trust for over 87 years through innovation and quality.
In an industry where every link in the chain matters, Bajaj isn’t just adding a new officer, it’s powering up its entire operation, one strategic hire at a time.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
