The ‘Pure Masala. Sure Swaad.’ campaign uses Bengali nostalgia to promote its 60 plus spice variants as the company plans expansion and innovation
Created by TBWA\Lintas, the campaign showcases luxury through colour and design across TV, CTV, digital, OOH and print
Tata Group luxury brand taps spices, nostalgia and self-discovery to celebrate women in their 40s and 50s
Family drama puts individual sofa preferences in the spotlight before UPMODS finds common ground
TBWA\Lintas campaign uses humour and everyday chaos to position chocolate as a moment of comfort
