Salman Jafferi's rise from social media executive to associate vice-president at Omnicom tracks how online reputation management moved from moderation to boardroom strategy
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
The group is betting that a blend of creative talent, cultural intelligence and AI-driven data can help brands stay relevant in the world's most complex marketing...
Veteran digital leader to unify capabilities across Kinnect, BBDO, TBWA\Lintas, McCann and Mudra.
Six cultural shifts reveal why human presence is the new badge of value
