MAM
OLX Autos onboards Siddharth Agrawal as country head – marketing
Mumbai: OLX Autos has brought Siddharth Agrawal on board as its new country head – marketing. He will be reporting to the company’s CEO, Amit Kumar.
In his new role, Agrawal will lead OLX Autos’ marketing initiatives as the brand enters the next phase of growth across India’s rapidly expanding pre-owned automobile space, said the statement.
An alumnus of NMIMS, Agrawal comes with experience spread across marketing, sales and operations in multiple leadership roles in FMCG and mobility sector, with organisations such as Unilever and Ola.
Formerly, Agrawal served as senior director at Ola – spearheading its ‘First-Mile Last-Mile’ categories (Ola Autos and Ola Bikes). He was instrumental behind the successful launch and scale-up of Ola autos and bike categories in India, and led Ola’s global category development efforts.
Prior to Ola, he served as global marketing director at Hindustan Unilever Ltd for over a decade across various sales and marketing roles. He was actively leading the marketing efforts for the launch of Pureit range of water purifiers in India, and its global expansion into SouthEast Asia and Africa. He was a key member behind the Pureit ‘Rs one crore safety challenge’ campaign which was based on the insight that consumers think that all purifiers are the same.
On joining OLX Autos, Siddharth Agrawal said, “Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are crucial in building new categories, and developing a differentiated brand identity to unlock growth. I am excited to embark on this journey along with an enthusiastic team that will support OLX Autos’s strategic vision.”
OLX Autos India CEO Amit Kumar commented, “More Indian consumers are shifting their preferences to pre-owned vehicles and the trend has accelerated over the last few years especially in the wake of the pandemic. An evolving & competitive market brings new opportunities for us to communicate our brand proposition in a new avatar in line with changing consumer preferences. Siddharth’s extensive experience of scaling businesses across diverse portfolios in the auto sector is of immense value to us.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
