AD Agencies
Ogilvy Named Network of the Year by The One Show
MUMBAI: The One Show, the world's most prestigious award show in advertising, design and digital marketing has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients. Ogilvy’s focus on collaboration and big creative ideas in any form—from gaming and commerce to mobile and social media—also resulted in DAVID Miami, one of its specialty brand companies, capturing the Agency of the Year honor.
The Network of the Year honor is given to the network whose agencies have the most cumulative points for One Show Pencils won across all disciplines for the year. Over two dozen Ogilvy offices around the world contributed to the recognition by collectively winning 25 Gold, 17 Silver, 25 Bronze, 73 Merit awards for clients including Burger King, Coca-Cola, German Rail, IBM, Jimmy Dean, KFC, Kraft Heinz, Pernod Ricard, S.C. Johnson, and Sipsmith among others.
Burger King, a client of DAVID, was named Client of the Year with several campaigns recognized this year. “Moldy Whopper,” a collaboration between agencies including DAVID Miami and INGO (a joint venture of Ogilvy and Grey based in Sweden), was named Best of Show. “Moldy Whopper” won Best of Discipline in four categories—Film, Integrated, Print, and Out of Home—while “Stevenage Challenge” created by the Miami and Madrid offices of DAVID was named Best of Social Media. “Burn That Ad,” created by DAVID Sao Paulo, also took home pencils across several categories this year.
“This recognition is a testament to Ogilvy’s ability to transform business and culture through creativity,” said Ogilvy Worldwide chief creative officer Piyush Pandey. “We want to thank our clients who entrust us with their brands and congratulate Fernando Machado and everyone at Burger King for winning Client of the Year.”
“Work by Ogilvy agencies delivered on what The One Show jurors look for: excellence in the creativity of ideas and quality of execution,” The One Club CEO Kevin Swanepoel. “We congratulate the network for a year of great work that inspires the creative community.”
This marks the fourth time Ogilvy has been named Network of the Year by The One Show. The previous three times were in 2017, 2014 and 2013—the year the category was launched.
AD Agencies
Publicis posts €4.19bn Q1 revenue, 6.4 per cent growth; backs FY outlook
Ad giant signals Q2 acceleration as AI and new deals power momentum
PARIS: Publicis Groupe continues to outperform the industry, delivering a strong start to 2026 under Chairman and CEO Arthur Sadoun. Despite a volatile global macro environment, the company has now outpaced the industry for nearly 20 consecutive quarters.
For Q1 2026, total revenue reached €4,191 million, up from €4,161 million last year, with organic growth of 6.4 per cent. Net revenue, which excludes pass-through costs, stood at €3,460 million, reflecting organic growth of 4.5 per cent.
Exchange rates had a negative impact of €268 million, mainly due to a weaker US dollar and pound sterling. Acquisitions, including Adge.AI and 160over90, contributed an additional €46 million.
Performance across regions was largely positive, with some variation:
- North America, accounting for 59 per cent of net revenue, grew 4.7 per cent
- Europe recorded growth of 3.9 per cent, led by the UK at 6.2 per cent, while France grew 1.6 per cent
- Asia Pacific posted 5.9 per cent growth, driven by China at 11.7 per cent
- Latin America grew 13.3 per cent
- Middle East and Africa declined 5.1 per cent due to geopolitical challenges
AI-powered marketing services, which now make up 86 per cent of the business, grew 5.6 per cent. However, the technology segment, representing 14 per cent of revenue, declined slightly as clients reduced spending on large-scale transformation projects.
Sharing his outlook, Publicis Groupe chairman and CEO Arthur Sadoun said, “Publicis had a very strong start to the year, outperforming the industry for almost 20 quarters in a row despite the volatile macro environment. Organic revenue growth reached 6.4%, leading to 4.5% in net and further increasing the gap with our peers.” He added that the company remains confident of delivering industry-leading performance. “We are confirming our industry-leading organic growth guidance of 4 to 5%, with the 4% rock solid, and a sequential organic growth acceleration in Q2 despite a higher comparable.”
Publicis continued its expansion with the acquisition of Adge.AI in March, followed by 160over90 in April to strengthen its sports and culture marketing capabilities.
Net financial debt stood at €1,156 million at the end of March, reflecting a seasonal shift from the net cash position at the end of 2025. Average net debt over the past twelve months was €1,035 million.
The company has reaffirmed its full-year guidance, expecting net revenue organic growth of 4 to 5 per cent in 2026. It also anticipates an operating margin slightly above 18.2 per cent and free cash flow of approximately €2.1 billion.
With expectations of stronger performance in the second quarter, Publicis remains well positioned to sustain its growth momentum.
