AD Agencies
Ogilvy Mumbai scores a double whammy at the AME
MUMBAI: Continuing its dominance at the ‘Effectiveness Awards’ shows, Ogilvy Mumbai enjoyed a stellar night at the AME’s (Asian Marketing Effectiveness Awards) held in Singapore on the 29 May.
Ogilvy South Asia executive chairman & creative director Piyush Pandey said, “I am truly delighted at this wonderful performance. It is all due to opportunities given by clients and the fantastic delivery of our battery of young men and women. We value effectiveness which is achieved through high levels of creativity. Cheers to Ogilvy Mumbai and Geometry Global (the activation arm of Ogilvy).”
On the back of big wins for Lifebuoy Roti & Google Reunion along with other wins on Vodafone, Mondelez, Fevicol and Akanksha, Ogilvy won a total of 17 metals thereby winning the twin titles of Asia Pacific’s Most Effective Agency Office of the Year & Media Strategy Agency of the Year. The AME’s recognise campaigns that demonstrate effectiveness in delivering a return on the marketing investment.
Commenting on the win Ogilvy Mumbai head of planning Kawal Shoor, who was at the awards said, “This reaffirms that obsession with ‘The Work’ pays. Everything else is irrelevant. Every time I went up on stage to pick a trophy, I felt there were many of us going up together – my creative and account partners, my planners and my friends who are called clients. I wish my brother-in-arms, Navin was there with me as well. Ogilvy Mumbai winning the agency-of-the-year in Asia Pacific not just for effectiveness, but for media – through a panoramic bunch of work – not just film, is a good sign that we’re ready for tomorrow.”
Ogilvy Mumbai head Navin Talreja added, “For the last two consecutive years we have won the title of the Most Effective Agency Office in the World but somehow Asia Pacific eluded us. Until now. At the beginning of the year, as an office, we committed to make it happen in Asia Pacific and so this is a wonderful feeling. A lot of blood, sweat and tears of creative teams, planners and account management has made this happen. A big salute to them all. And most importantly a big thank you to all our clients who keep partnering us and our crazy ideas helping us reach greater heights.”
Ogilvy India national creative director Abhijit Avasthi, the man behind the work that wins in the market place concluded, “This win reinforces our belief in the power of creativity and the Ogilvy way of doing things. Our clients are our biggest supporters, so a big thank you to them.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
