MAM
Ogilvy India retains Lenovo account
MUMBAI: Ogilvy India has retained the Lenovo India account as its creative agency on record.
This is the first time Lenovo called for a pitch, since its launch in 2005. Ogilvy launched the brand in India and has been handling the account since then. The other agency that participated in the pitch process was Saatchi & Saatchi India.
This is one of the most critical accounts for Ogilvy India, a senior official said.
The outcome was a combined effort between the Ogilvy‘s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo. The account will be jointly handled by both the branches.
According to the agency, “This is demonstrative of Ogilvy‘s ability to build powerful communication campaigns that connect strongly with the youth, which is the primary focus for Lenovo India.”
Ogilvy South Asia executive chairman and creative director Piyush Pandey said: “I have been very proud of the work we have done in the past for Lenovo India. I see this placement of faith in Brand Ogilvy as the way forward for creating even better work. I applaud the teamwork of our colleagues across offices. Lenovo is a great client that deserves great work; we will spare no efforts in making that happen.”
Lenovo India director – marketing Shailendra Katyal said, “Lenovo aims to be the No.1 personal technology brand with a strong youth connect. We therefore want to work with partners who are best in class and share our hunger for growth. We chose Ogilvy as our brand custodians as we believe that with its strong creative track record they can deliver the breakthrough work needed for supplementing our brand‘s growth.”
“India is one of the biggest key focus markets for Lenovo globally. We are delighted to be a part of the Lenovo India success story. Lenovo India has great ambitions, we are very excited to be appointed,” said Ogilvy India Bangalore Hub president Poran Malani.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
