Brands
Nykaa Pink Friday returns with mega beauty bonanza
MUMBAI: If retail therapy had a festival, Nykaa just lit the fireworks. The Pink Friday Sale is back, bigger, brighter and bold enough to make your wallet nervous. Started on 21 November at 4 pm, India’s biggest beauty event unleashed up to 60 per cent off across skincare, makeup and hair care, with more than 1,800 brands rolling out deals that verge on unbelievable.
From cult favourites like Lakmé, L’Oréal and Maybelline offering up to 50 per cent off to Cetaphil, Plum and Cerave dropping first time specials, the classics are well covered. Shoppers can also scoop up freebies on qualifying orders, with everything from minis to full size gifts tucked into pink carts.
The luxury lane is equally dazzling. M.A.C is serving 30 per cent off with B2G1 flash deals, Charlotte Tilbury is slicing prices on favourites, and brands like NARS, Estée Lauder, Lancôme, Clinique and Bobbi Brown are rolling out double digit savings along with generous extras. For fragrance and skincare lovers, the sale feels like a December stocking in November.
And because Nykaa loves surprises, the freebies are stacked high. Kay Beauty, Nykaa Cosmetics, Lakmé, Cetaphil, Dot & Key and more are packing in gifts, making every purchase feel like unwrapping a little celebration. Top spenders may even walk away with bumper surprises.
The giveaways go fully turbo this year. On Instagram, shoppers stand a chance to win everything from Dyson hampers to Disneyland trips, with a jaw dropping 100 free lipsticks each for ten top shoppers. Golden tickets offering luxe fragrance minis or Charlotte Tilbury’s pillow talk range add a golden sheen to the fun.
Haircare fans have their moment too. Agaro leads with a massive 70 per cent off, while Alan Truman, Ikonic and Winston offer 30 to 50 per cent off. Salon favourites Wella, L’Oréal Professionnel, Matrix and Kérastase join in with 25 to 40 per cent savings plus minis. Everyday staples like Dove and TRESemmé hit up to 60 per cent off.
Nykaa Play, the in app interactive channel, turns shopping into entertainment with live sessions, celebrity creators, exclusive coupons and instant wins. Beauty with benefits never looked so lively.
Fashion lovers get their own runway rush. Nykaa Fashion is dropping up to 80 per cent off across western wear, Indian wear, menswear, kidswear, home décor and more. Big names like H&M, Cider, Libas, Biba, RSVP, Forever New, Puma, Adidas, Crocs and New Balance are offering deals that feel like they missed a decimal. From festive glam to cool streetwear, the discounts run deep.
Accessories sparkle with up to 75 per cent off from Aldo, Miraggio, Guess, John Jacobs and Zaveri Pearls, while home brands like Mason Home and D’Decor offer Pinterest friendly prices. Kids’ fashion brands round it off with “too cute to miss” steals.
Ten days, thousands of deals and one iconic celebration of all things beauty and style. The Nykaa Pink Friday Sale has officially opened its doors, and this year’s haul promises to be the biggest yet.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
