Ad Campaigns
NueGo provides #MaaJaisaCare: The Nurturing Force behind your Safer and Comfortable Travel Journey
Mumbai: As Mother’s Day approaches, NueGo, the pioneering ac electric bus brand by GreenCell Mobility, pays a heartfelt tribute to the remarkable women who seamlessly blend their roles as devoted mothers and dedicated professionals in the transportation industry. These supermoms are the driving force alongside NueGo’s mission to provide safe, eco-friendly, and comfortable travel experiences for all passengers.
From coach captains, cabin hosts, lounge assistance, customer experience to our depot staff, these mothers extend their nurturing spirit to every NueGo guest, ensuring a warm and caring environment that transcends their journey. With their multitasking abilities, they effortlessly balance professional responsibilities and the well-being of their families, embodying the essence of unconditional love and unwavering commitment towards the guests as well.
Through this special Mother’s Day campaign, #MaaJaisaCare NueGo shined a spotlight upon all the extraordinary mothers, by sharing inspiring stories and acknowledging the invaluable contributions #MothersOfNueGo make to the sustainable mobility sector and their communities.
NueGo celebrated the resilience, strength, and compassion of these supermoms who are paving the way for a greener, more caring future, one journey at a time.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
