Ad Campaigns
#NoWorldWithoutGirls: eBay & Sanam launch campaign
MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.
Sanam – a band comprising Sanam Puri (lead vocals), Samar Puri (lead guitar), Venky S (bass guitar), Keshav Dhanraj (drums) is India’s largest online music sensation and amongst India’s top 10 independent YouTube channels, will release a music video set against a backdrop, which highlights the harshest judgement faced by a daughter even before she is born.
The new campaign an extension of eBay’s earlier campaign #ThingsDontJudge is an endeavor to inform consumers that while they can shop for over 10 crore products on the online site, but the one product that is prohibited is ‘sex determination kits’.
To spread awareness for the new campaign, eBay India and the #Fab4, Sanam launched the music video on 20 July, 2017 across all digital platforms.
eBay India director – marketing Shivani Suri said, “We stand against the one thing that judges a girl even before she is born, by prohibiting availability of sex determination kits on our site. Through the campaign and our association with Sanam, we aim to drive awareness for this cause amongst the youth in the language (music) they understand best.”
Sanam said, “Music is an extremely powerful medium to send across a message and we believe that our latest attempt will strike the right chord with our loyal fan base.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
