Ad Campaigns
‘No more waiting, Just bridge it!’ says Piramal Capital & Housing Finance with its new campaign for Bridge Loans
MUMBAI: Piramal Capital & Housing Finance Ltd. (PCHF) has rolled out a brand-new film to launch Bridge Loans, an innovative product that helps bridge the time gap between selling your old home and buying a new one.
The film conceptualized by Point of View Brandcom India, is a funny take on the situation of a man who finds the perfect apartment for his family but keeps the apartment owner waiting because he has to sell his old apartment.
Commenting on the campaign, Mayank Jain, Head – Sales & Marketing, Piramal Capital & Housing Finance Ltd said, “We at PCHF are focused at introducing products that seek to simplify the lives of our customers. A common problem that we encounter on a regular basis is the wait to sell your old apartment in order to buy a new one. Our newly launched product – Bridge Loans is the answer to this problem. Through the film, our aim was to highlight this challenge and bring focus on our innovative product, specially designed to support our customer needs. We are pleased that Point of View Brandcom India has converted our brief into an effective product film by using humour to communicate our product offerings.”
Vishant Kotian, Founder and CEO, Point of View Brandcom India, added, “It’s always nice to have a sharp brief, and we really had fun bringing the idea to life. Once we cracked the creative idea everything came together pretty seamlessly. We all have a good feeling about this film, and we’re hoping it catches on and gives the brand a big push.”
Watch the film conceptualized by Point of View Brandcom India
Piramal Capital & Housing Finance Limited (PCHFL) is a housing finance company that is engaged in various financial services businesses. It provides both wholesale and retail funding opportunities across sectors including real estate, infrastructure etc.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
