MAM
Nimoli Shah joins Tute Consult as director – luxury and Tribe biz head
Mumbai: Tute Consult has appointed Nimoli Shah in a dual role – director – luxury and business head at Tribe – the influencer vertical. With her extensive experience in the luxury, fashion, and lifestyle sectors, Nimoli will play a pivotal role in strengthening Tute Consult’s luxury portfolio and expanding the agency’s influencer marketing division, ‘Tribe’.
Nimoli brings over 15 years of expertise to Tute Consult, having worked with top brands across various industries. Her previous roles include business head at Schbang MMaximise with Masoom Minawala, and stints at Weber Shandwick, Ogilvy, and Wizspk PR. She will oversee Tute Consult’s luxury practice, providing strategic counsel and creative solutions to clients operating in this high-end segment.
In her role as business head – Tribe, Nimoli will lead Tute Consult’s specialised division dedicated to influencer marketing which offers a unique approach to connecting brands with influential voices across the digital landscape. Shah’s expertise in collaborating with creator talent as well as past renowned luxury brands and her understanding of the evolving digital ecosystem is a welcome addition to Tute’s integrated approach to communications.
“I am thrilled to join Tute Consult, an agency that has consistently delivered innovative and impactful work for its clients. While I look forward to collaborating on some remarkable campaigns, it is Komal Lath’s visionary leadership that truly inspires me. I am grateful for the opportunity to work alongside her and the talented team at Tute as we collectively strive to achieve new milestones. I am eager to bring my experience and dedication to delivering outstanding results for our clients and to contributing to Tute Consult’s continued growth and success,” said Nimoli Shah.
Tute Consult founder Komal Lath added “Having started as one of the earliest movers to recognise the power of the creator economy, we have come full circle after a decade to hive that off as a separate division with the burgeoning demand at Tute Consult as ‘Tribe’. On the other hand we have been working with some fabulous luxury and hospitality brands and we foresee substantial growth in that segment too. Both these areas need nuanced strategies and services leading us to start with dedicated verticals. Nimoli’s joining us, therefore, comes at a great time. Her extensive experience and deep understanding of the luxury and influencer marketing landscape will be invaluable to our team. We are confident that her leadership will drive significant growth and innovation within these areas.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
