MAM
Nimbuzz moves HQ from Netherlands to India
MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create more business values and a new paradigm of mobile advertising.
Nimbuzz said the internet boom in the mobility space is expected to happen in India in the next five years, which was the main reason to shift its global operations to India.
The other reason to shift base is the Smartphones and Tablets adaption rate and the burgeoning growth in the telecom subscriber base in India (currently at 926.53 million). This opens up new, personalised advertising opportunities for brands to reach a vast segment of the diverse consumer base.
The company is operating on the notion that “SMS-based advertising is not even close to what the industry is expecting from mobile advertising.”
Nimbuzz is now focussing on driving its revenue through location-based mobile advertising, Nimbuzz Bots (popular as Nimbuzz Chatbuddies) and analytics.
Brands across sectors like FMCG, retail, healthcare and technology are increasingly using the mobile medium to advertise and interact with their customers. In order to provide these advertisers with an effective approach to invest their marketing spends in a cost effective and more impactful manner, Nimbuzz has introduced personalised advertising.
The company is the pioneer in offering hyper-local targeted ads (HLTA) on the mobile platform across the globe. This tool allows the advertiser to advertise according to the location of the mobile phone user. For example, when the Nimbuzz user is in one of the malls, he sees a location based ad which prompts him to visit a pub within the mall for happy hour discounts.
Nimbuzz has also introduced the Chat Buddy Developer Program (CBDP) recently which is expected to help brands, publishers, and independent developers get access to the 85 million Nimbuzz users across more than 200 countries.
Nimbuzz has also collaborated with the many established brands and publishers like IBNLive for news update, Cricbuzz for live cricket update, Twitter for tweeting from within Nimbuzz, VantageTrade for stock updates, Wikipedia for ready-information, Youtube for searching and viewing videos and IMDB for movies reviews.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
