MAM
Nikhil Rangnekar is Lodestar UM’s new media consultant
MUMBAI: IPG Mediabrands’s Lodestar UM has appointed Nikhil Rangnekar as its media consultant. Based out of Lodestar UM Mumbai, Rangnekar will be reporting to the CEO Nandini Dias.
Rangnekar has moved from Spatial Access where he was the CEO of the Media Audit and Advisory business.
“Nikhil is an industry veteran and we are delighted to have him on board. He has a varied background having worked in various capacities driving strategy, business and audits. He brings in a lot of experience and strategic thinking which we intend to leverage,” said Dias.
Armed with over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director. In 2011, he quit Starcom to join Spatial Access. He is also the chairman of the marketing committee of IRS at MRUC.
Talking about his new role, Rangnekar said, “I am extremely happy to join Lodestar UM in the role of a strategy consultant. For me, it’s a prestigious assignment working with one of the largest groups in the world and in India.”
He further added, “I will be working with the individual brand teams in helping them take our strategy product to the next level. I will also be working closely with the Labcentre team on the various proprietary researches and tools that IPG Mediabrands has and aim to evolve them in line with the changes happening in the media environment in India. If my last role was more about driving efficiency, the new role is more about driving effectiveness. Lastly, I am proud to have got this opportunity to work with industry stalwarts like Shashi and Nandini.”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
