MAM
Nihar Naturals launches “Garv se Badlo” campaign
MUMBAI: After “Chotte kadam pragati ki aur” campaign, Nihar Naturals is all set to launch the second phase of the campaign titled “Garv se Badlo.”
The new TVC features their brand ambassador Vidya Balan, encouraging women to choose a bottle of the Nihar Shanti Amla giving her a sense of pride from beautiful looking hair, whilst empowering her to embark upon impactful changes in the lives of many Indian children.
Created by BBH India, the film creatively puts forth the campaign, showcasing that each pop of the bottle cap is in turn putting a smile of education on the faces of young India. The first TVC showcased how Nihar Naturals is empowering the women of today whereas the new campaign showcases the satisfaction with which these progressive women are enabling big changes in the society. The brand puts forth a sense of identity she achieves through her everyday household choice, making these women the standing custodians for the astute future generations.
BBH India managing partner Subhash Kamat said, “We see Nihar as a progressive brand with its head held high amongst many traditional rivals. As a progressive brand, we believe it‘s not just about delivering strong category benefits but actually empowering our consumers to do good for others as well. This is precisely what this program for Nihar Shanti Amla is about. It‘s not just communication, but a platform: something that the brand helps the consumer contribute to children‘s education in this country. We believe it‘s a very powerful message and are very excited by the prospects.”
The TVC depicts Balan as a loved school teacher by her students who undertakes an interactive style of teaching with hand-puppets, song and dance. She too is a user of Nihar Shanti Amla facilitating education in the lives of her students as well as children across the nation through her choice of hair oil.
The television campaign is produced by Apostrophe while Koushik Sarkar has directed it.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
