Brands
Škoda Auto India unveils ‘Easy to Love’ campaign for new Kushaq
Nostalgia meets humour as new SUV charms hearts with a Hindi cinema-inspired story
MUMBAI: Škoda Auto India, in collaboration with BBH India, has launched its latest integrated campaign, ‘Easy to Love’, celebrating the arrival of the new Škoda Kushaq. The campaign fuses nostalgia, humour and cinematic flair, drawing inspiration from the timeless Hindi cinema romance Dilwale Dulhania Le Jayenge to showcase just how effortlessly the Kushaq wins hearts.
Following teasers and a feature reveal aired during the ICC Men’s T20 Cricket World Cup, the main film now brings the car to life with an emotional narrative that positions it as aspirational, relatable and irresistible for modern SUV buyers in India.
Set against everyday urban backdrops, the film follows a corporate professional, a young woman and a family man who, on spotting the Kushaq, are whisked into dreamy mustard-field sequences inspired by the iconic tune from the Hindi cinema classic. Each whimsical daydream snaps back to reality, revealing the car as the spark behind the fantasy. The film concludes with sweeping shots of the Kushaq cruising through mustard fields while highlighting the SUV’s key features.
Škoda brand director Ashish Gupta said the campaign strengthens Škoda’s position in India’s SUV segment, combining safety, quality and driving dynamics with premium features accessible to a wider audience. He added that the narrative blends nostalgia with contemporary storytelling, cementing the Kushaq as both aspirational and approachable.
Propagate India and BBH India chief creative officer Parikshit Bhattaccharya noted that the campaign taps into cultural memory to dramatise the SUV’s appeal. By juxtaposing everyday moments with larger-than-life fantasy sequences, it shows how effortlessly people can fall for the new Kushaq.
‘Easy to Love’ is now live across television, digital, social, print, cinema, OOH and radio. The campaign will also expand into a social-first micro-drama series and brand collaborations designed to keep audiences engaged and deepen cultural resonance over time.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
