MAM
NetSetGo Media appoints Abhishek Tiwary as business head
Mumbai: The trailblazer mobile advertising and digital media solutions provider, NetSetGo Media, gladly appoints Abhishek Tiwary as its business head. Led by empowering leadership and a clear vision of business branching and expansion, both locally and internationally, Abhishek has the strategic skills and the experience from past leadership to play a tremendous role at NetSetGo Media. This move symbolises not only a turning point but also a path-paving initiative on behalf of the company as it dashes forward with an ambition of reshaping the Affiliate/Ad Networks’ market standards and leading to an unprecedented customer experience.
Abhishek Tiwary has confidence surpassing Google Sandbox Unintended challenges with intelligent approaches and deploying organic ways to push the boundaries of media distribution. He vows to establish an industry that will be known for creative freedom and transparency, and will be led by a management of the best players who are passionate about surpassing industry standards as well as exceeding clients’ expectations.
“NetSetGo Media is, and always be, number one in adapting to the Internet media, ” stated Abhishek Tiwary. “I am very proud to be a part of this dynamic team that rides the digital wave,” he went on. “I will utilize the combined effort and skills that lie within the company to ensure that we are at the forefront of customer service through constant innovation.”
While Abhishek Tiwary goes on adding few high-value accounts to his portfolio, it is his innovative skills and his dedicated effort that have positioned him among the Myntra, ClearTrips, and Navi accounts. Now, looking forward to shoulder this responsibility makes him accountable towards managing and growing this portfolio for the new role. His strategic acumen and client-centric approach have consistently driven remarkable success, with some accounts experiencing extraordinary growth of up to 20 times under his leadership.
NetSetGo Media’s position as a key player in its industry gains important momentum with the appointment of Abhishek Tiwary as business head, marking the beginning of the global expansion and innovation of the organisation. The company hopes to improve its successes under his leadership and assisting firms around the world to achieve their unrivaled objectives.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
