Ad Campaigns
Nescafe brews a gamer buzz with Minecraft streamers for cold coffee range
MUMBAI: Gaming and caffeine collided this April as Nestlé India took its Nescafe Ready-to-Drink Cold Coffee range to the nation’s screens via a uniquely caffeinated campaign. Tapping into India’s thriving online gaming community, Nestlé paired its café-style cold coffee with live Minecraft streams, turning digital battles into chill breaks.
The initiative kicked off as part of the expansion of Nescafe’s cold coffee lineup, aimed at the ever-scrolling, on-the-go gen z crowd. To maximise impact, Nestlé activated 27 Minecraft livestreams around the release of the game’s movie adaptation, enlisting popular streamers including GamerFleet (Anshu Bisht).
“Young India is gravitating towards gaming, and we wanted to leverage this content stream and position Nescafe’s new café style cold coffee range as the ideal partner for gaming. With this insight, we tried to build on the buzz in the Minecraft gaming community coinciding with the launch of the movie. We collaborated with some of the top game streamers through live streaming activations, with the aim of enhancing brand awareness and deepening our engagement with the youth,” said Nestlé India head, dairy business, Manav Sahni.
The campaign brewed up numbers fast. GamerFleet’s launch stream alone clocked 6.6 million impressions and 1.2 million organic views in a single weekend. In total, the campaign tallied over 3.89 million organic views across 10 days.
Streamo founder Tushaar Garg added, “Minecraft isn’t just a game-it’s a cultural phenomenon brewing for over 15 years on YouTube and has shaped digital communities, fuelled creativity, and provided a space for millions to hang out. Streamo is pleased to have aggregated, automated and activated the Minecraft community on YouTube for Nescafe’s new Cold Coffee range – keeping gamers refreshed over long hours of streaming.”
The campaign was brought to life through a collaboration between Nestlé India, media agency Publicis, and Streamo, an ad-tech platform that connects brands with a creator network of over 20,000 gaming influencers. And the stream hasn’t dried up yet-an extended activation involving 50 streamers is set to unfold through April, brewing further excitement for the chilled coffee range.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
